A travel firm has said the use of an image of Madeleine McCann on an independent website to promote its holidays in Portugal is "vile".
Lowcostholidays.com said it had no advertising contract with VoucherDiggA travel firm has said the use of an image of Madeleine McCann on an independent website to promote its holidays in Portugal is "vile".
The advert, on VoucherDigg.co.uk, used a photo of Madeleine released by her parents soon after she disappeared.
It was used to illustrate deals offered by lowcostholidays.com.
Clarence Mitchell, a McCann family spokesman, told Sky News that the misuse of the image was "utterly appalling and frankly unforgivable".
A spokesman for lowcostholidays.com said it had no advertising contract with VoucherDigg and had been trying to get the image removed. VoucherDigg has not commented.We apologise for any distress this may have caused”
Lowcostholidays described VoucherDigg as a company that "picked up deals and offers via an affiliate network" and said it had "previously featured holidays from lowcostholidays.com as well as many other well-known holiday companies".
But consent to feature its holidays had not been given, it added.
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