La Tasca evolves brand into Spanish Tapas Bar and Kitchen
LA TASCA RESTAURANTS LTD IS RE-LAUNCHING THEIR 65 STRONG CHAIN THROUGH THE NEW CONCEPT LA TASCA SPANISH TAPAS BAR & KITCHEN. The first to see the change were Windsor and Leeds, which have had the complete overhaul into the new concept. The change is set to bring a more contemporary, sincere approach to the brand and deliver a fresh new menu, which has halved in size and is sourced from Spain where possible to enhance provenance. La Tascas' customers remain a central focus for the future of the business, Simon Wilkinson CEO said: "We want to keep our current customer base but attract plenty of new ones too, it's been a frantic but very exciting few months, and we can't wait to roll out another six before Christmas for people to enjoy." The change also brings an innovative approach to its people within the business, focusing on a new training programme, recognition and reward and re-instating the value of being part of the La Tasca family. David Pepper, people director said: "People are the core cog of the business and drive every aspect of its success. Implementation of innovative training with flow, a new training manager and people development strategy in place are just the beginning of what we want to do for our 'family' at La Tasca." Today a new website launched as part of the evolvement of the brand, allowing customers to engage more via social media, enhance the online guest experience with a simplified booking system and new features in the form of a customer gallery, what's on and a bigger focus on careers for the business. This innovative approach brings the people and its customers back to the heart of the business and both Windsor and Leeds restaurants have been a test bed of which the successful elements will appear next in Glasgow, St Martins Lane- London and Bluewater. La Tasca Restauarants became a private company in March and is operated by CEO Simon Wilkinson. Prior to this the company had 3 previous owners including most recently Bay Restaurant Group, which is now Stonegate Plc. The first La Tasca opened in 1993 in Manchester and now has 65 UK restaurants spread over all regions and five in the USA and aims to double its estate in the next three years.
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