Puerto Banús bar owner has set himself his biggest ever charity challenge – to climb La Concha 40 times in 40 days.
Russell Soden, a co-proprietor of Terra Blues in the port and Lick FM DJ, is taking on the mammoth trek to raise funds in memory of his daughter Coral, who he lost to cot death 14 years ago.
The money raised will go to the Foundation for the Study of Infant Deaths (FSID), the UK's leading baby charity aiming to prevent unexpected deaths in infancy and promote infant health.
Russell, who has lived on the Costa del Sol for 11 years, is no stranger to fundraising challenges. In previous years he has trekked up Kilimanjaro, built a school in Africa and earlier this summer leapt out of an airplane with 14 other Marbella area bar owners in a sponsored skydive to raise 2600€
But the 40-day hike could be his biggest yet and he hopes to have raised 4000€ at the end of it all.
“Obviously, this cause is one that couldn’t be closer to my heart and over the last few years I have picked one big charity push each year, usually by getting involved in organised expeditions, to help raise money for it,” said Russell, aged 40, originally from Leamington Spa in the UK.
“I was struggling to find something different to do this year so first I managed to rope some other local bar owners into jumping out of an airplane. Then I thought I would try and do a more physical challenge close to home rather than flying halfway round the world.
“My initial idea was to climb La Concha twice a day for 20 days but then I thought that was a bit much – so I’ve made it a little gentler at 40 times in 40 days!
“It does seem like a huge task that will go on for well over a month but it’s too late to back out now. I have climbed La Concha a few times before so know what I am a letting myself in for but it is still a little daunting.
“I really hope that people can get behind me and support me on this and that we can raise a significant amount for this vital research and support from FSID which I know from first hand experience can be a huge help at a very difficult time.”
La Concha is 1,215 metres high at the western end of the Sierra Blanca mountain range. Russell will start his first ascent on 19 September from Refugio de Juanar. It is 11 kilometres to the summit and back and expects it to take about six hours each time.
You can sponsor Russell by www.justgiving.com/russell-sodeno or find out more on the terra Blues website at www.terra-blues.com, or call 686 908 016
Read more: http://www.typicallyspanish.com/news/publish/article_31881.shtml#ixzz1XXh5I0DG
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